ClickTracks--Lots of Zeros, in a Good Way

When ClickTracks was ready to launch version 4.0 of their award-winning software, they really wanted to get the word out.

So that's what maven communications did.

Know how much we spent on advertising in print and online publications? Nothing.

Know how much we spent on glossy direct mail brochures to rented lists of 'hot prospects'? Zero.

Know how many people ended up hearing about the new launch? According to estimates from the publications where we received coverage, more than 2,000,000. And yes, all those zeros are supposed to be there. Two million.

Let's put that in perspective. Each week, there are 16 NFL football games being played. Add up all the people in those stadiums. Now double that number. That's how many people learned of ClickTracks during our 2-week launch period.

But the 2 million people weren't limited to football fans...that isn't exactly the way we target ClickTracks' marketing. The 2 million people are interested in technology, web analytics, search engine strategy, pay per click marketing, software development and online business. In other words, exactly the types of people who might have an interest in web analytics software. The type of people with the budget to purchase web analytics software.

Not all 2 million downloaded a demo copy, much to the relief of the ClickTracks tech folks. But many of them did, in record numbers. Each day for the two-week launch period, downloads were up by more than 1000%.

(back to a-musings)